Hello!
This portfolio reflects how I think, design and deliver projects. It brings together my creative process, technical development and on-site experience, while helping me organise ideas and continuously improve as both a designer and project manager.
A little bout’ myself.
My design journey began at Ngee Ann Polytechnic, where I studied Product Design & Innovation. I developed a strong foundation in model making, three-dimensional form, material properties and manufacturability. What I enjoyed most was transforming an initial sketch into a physical product through hands-on experimentation with different materials and fabrication methods.
I later pursued a BA (Hons) in Design Communication at LASALLE College of the Arts, where I developed my visual sensitivity and explored my own design language. Through illustration, typography and layout, I learnt to examine details such as negative space, scale, hierarchy and depth—and understand how they influence the way people experience visual communication.
Today, I bring these 2D and 3D perspectives into retail design and visual merchandising. In my current role, I manage travel-retail projects for beauty and luxury brands across Singapore and Malaysia, covering visual adaptation, technical coordination, production, airport permits, installation and on-site execution.
My multidisciplinary background allows me to understand both creative intent and practical delivery. I enjoy translating brand guidelines into engaging retail experiences while working closely with clients, vendors and stakeholders to ensure every project is delivered consistently and to a high standard.