Halftone Illustrations — 2019
This collection features a series of key visuals I created for Mighty Jaxx in 2019. The illustrations were drawn in Procreate and shaded using a selection of imported halftone brushes.
The visual system was applied across event booths, product catalogues and promotional materials, creating a consistent graphic identity across both physical and printed touchpoints.
Neo-Geometric Visual System — 2020
In 2020, I developed a neo-geometric key visual for Mighty Jaxx’s events. The concept moved away from the earlier halftone treatment while retaining a clean and minimal approach. More considered proportions and a simplified graphic language created a clearer and more cohesive identity.
As Mighty Jaxx frequently collaborated with multiple artists, using recognisable characters or products together on the same collateral could raise concerns about how their work was represented. I therefore created a series of abstract geometric forms that suggested different collectible products without directly reproducing any artist’s work.
The graphics were arranged within a modular grid, resembling a collection of objects displayed as tiles on a wall. This flexible system allowed the visual identity to be adapted across different formats, including retail shelves, exhibition walls, promotional materials and showcase backdrops.
