
This neo-geometrics illustration was the key visual for Mightyjaxx events in 2020. The idea was steer away from the half-tone style but keep a minimalistic approach. It is cleaner, has better proportions and looks more holistic.
In order to take into consideration collaborating artists’ concern about appearing on a collateral with other deisgners, I wanted the graphic was to allude to various products without using an actual image of artists’ works. The graphics were arranged to look like tiles on the wall. With this grid system, the graphics can be applied on many different components, such as retail shelves, booth walls and showcase backdrops.




