In Mightyjaxx, I was in charge of pitching event concepts with proposal presentation. It consist of sketches, moodboards and storytelling. After evaluation, the chosen concept is translated into computer aided graphics and annotated drawings. I communicate with third party contractors and ensures the construction to follow closely with the design.
OCTOBER 2019
Held in Anaheim, California, we took part in Designer Con event. Inspired by the new releases Bitchy Rich and Friendly Fire, metal mesh racks were incorporated into the booth to mimic a prison/military environment. Click here for more information.
OCTOBER 2019
Held in Anaheim, California, we took part in Designer Con event. Inspired by the new releases Bitchy Rich and Friendly Fire, metal mesh racks were incorporated into the booth to mimic a prison/military environment. Click here for more information.
NOVEMBER 2019
This is Platform 66 held in Thailand, Bangkok. Mightyjaxx hosted Mamafaka and sold its merchandise and toy figurines. The idea was to embody the skate culture in the booth, I designed a slanted half-pipe ramp to fit into the 6x6m area. Approximately 6 square meters of closed-up space was reserved for storage and cashier. The rest were to showcase the products and a queue line for the customers.
The intention to illustrate Mr Hell Yeah kickflipping an ollie was to create a backdrop for a photo opportunity. With the given wall size, three frames of illustrations will created gaps for customers to position themselves in between. They can upload into their social media platforms and promote the booth on the go.
Check out Platform66 2019 on Mightyjaxx Youtube channel now.
This is Platform 66 held in Thailand, Bangkok. Mightyjaxx hosted Mamafaka and sold its merchandise and toy figurines. The idea was to embody the skate culture in the booth, I designed a slanted half-pipe ramp to fit into the 6x6m area. Approximately 6 square meters of closed-up space was reserved for storage and cashier. The rest were to showcase the products and a queue line for the customers.
The intention to illustrate Mr Hell Yeah kickflipping an ollie was to create a backdrop for a photo opportunity. With the given wall size, three frames of illustrations will created gaps for customers to position themselves in between. They can upload into their social media platforms and promote the booth on the go.
Check out Platform66 2019 on Mightyjaxx Youtube channel now.
DECEMBER 2019
Culture Cartel and Singapore Comic Con were held at the same time. It was a challenging period as we were on time crunch meeting the datelines.
Culture Cartel’s concept was to mimic the alleyway in America where Banksy’s graffiti artworks could be found. The wall graphics follows the stenciled style, utilised monochrome as its main colors. Yellow was added into other half of the space to make known as a Mightyjaxx establishment.
At Singapore Comic Con, Sesame Street was the highlight of the event. Cookie monster ice cream sandwiches were giveaways at the event. The booth was inspired by Sesame Street’s environment, counting cafe, its library and building. For more info, click here.
Culture Cartel and Singapore Comic Con were held at the same time. It was a challenging period as we were on time crunch meeting the datelines.
Culture Cartel’s concept was to mimic the alleyway in America where Banksy’s graffiti artworks could be found. The wall graphics follows the stenciled style, utilised monochrome as its main colors. Yellow was added into other half of the space to make known as a Mightyjaxx establishment.
At Singapore Comic Con, Sesame Street was the highlight of the event. Cookie monster ice cream sandwiches were giveaways at the event. The booth was inspired by Sesame Street’s environment, counting cafe, its library and building. For more info, click here.
MID DECEMBER 2019
In collaboration with I.T Hong Kong, Mightyjaxx set up a pop up retail space in The ONE shopping mall. Using warped mirrors, ferris wheel, train carts, carousel and hot air balloon, Wonderland is designed to look like a carnival. Merchandise are displayed on various carnival elements to encourage customers to interact with it.
Unlike regular retail stores, the pop-up is situated in the middle of the mall where shoppers can walk by and take a look. Therefore, an open-concept was proposed to allow shoppers to get a good view the space.
Here is a video featuring Wonderland by i.t_too on instagram.
In collaboration with I.T Hong Kong, Mightyjaxx set up a pop up retail space in The ONE shopping mall. Using warped mirrors, ferris wheel, train carts, carousel and hot air balloon, Wonderland is designed to look like a carnival. Merchandise are displayed on various carnival elements to encourage customers to interact with it.
Unlike regular retail stores, the pop-up is situated in the middle of the mall where shoppers can walk by and take a look. Therefore, an open-concept was proposed to allow shoppers to get a good view the space.
Here is a video featuring Wonderland by i.t_too on instagram.
NOVEMBER - DECEMBER 2020
The Shanghai Toy Festival was held in late 2020. Due to the covid-19 restrictions, we are unable to set up the event at the venue. Therefore, the build up and event logistics were coordinated with third-party vendors entirely via Wechat.
The event was a success. The geometric graphics blended into the booth and it complemented well with Picky Eaters’ concept.
The Shanghai Toy Festival was held in late 2020. Due to the covid-19 restrictions, we are unable to set up the event at the venue. Therefore, the build up and event logistics were coordinated with third-party vendors entirely via Wechat.
The event was a success. The geometric graphics blended into the booth and it complemented well with Picky Eaters’ concept.
